Justin Heinze

Justin Heinze

GTM / Solutions Engineer

Minneapolis, MN

About

Lead Solutions Engineer at Orderful. I work the technical side of our enterprise deals. Discovery, demos, POCs, strategy, all of it. When I'm not in deals, I'm building GTM tooling for the team.

I live between sales and engineering. Lately that's meant GTM automation around account research, Clay enrichment, RFP knowledge search, sales-call context, and AI agent workflows.

I believe the future of GTM is engineered, not managed. Better context, cleaner systems, fewer repetitive tasks.

Building Pipestash on the side as a service-led GTM AI automation agency for revenue teams.

Skills

Technical

Workflow Automation (n8n, Zapier, Trigger.dev)

Technical

AI Agent Frameworks (Claude SDK, LangChain)

Technical

iPaaS & Data Orchestration

Technical

CRM & SFDC Workflows

Technical

AI / ML Platforms

Technical

Solutions Architecture

Technical

API/MCP Integrations

Technical

MCP

Technical

Languages

Python

Languages

JavaScript

Languages

GTM

Technical Demos & POCs

GTM

Enterprise Sales Cycles

GTM

Stakeholder Management

GTM

Revenue Operations

GTM

Experience

Lead Solutions + GTM Strategist

Orderful

2024 — Present

Minneapolis, MN

Lead SE at an API-first EDI platform, owning technical sales for enterprise accounts while designing and deploying GTM automation tools and AI agent workflows.

  • Designed and deployed 8+ GTM automation tools using n8n, AI/LLM pipelines, and custom integrations. Including an AI Sales Coach, autonomous voice-of-customer signal aggregation, and a pipeline management platform
  • Built a GTM Brain for the revenue team — a unified context layer that aggregates deal, account, and customer signals into a queryable knowledge base powering AI agents and rep workflows
  • Built multi-agent AI workflows for sales coaching (transcript analysis → risk scoring → role-based insights), autonomous signal aggregation from Zoom and Slack, and AI-assisted RFP generation
  • Architected data pipelines connecting CRM, Zoom, Slack, and enrichment tools into unified analytics dashboards
  • Reduced manual trading partner research effort by 80% through a custom Network Analyzer tool
PythonJavaScriptMCP ServersClayn8nClaudeSFDCREST APIsReplit

Senior Solutions Architect - Strategic Partnerships

SPS Commerce

2019 — 2024

Minneapolis, MN

Tap to expand

Senior Consultant

SPS Commerce

2017 — 2019

Minneapolis, MN

Tap to expand

Education

MBA Information Systems

University of Arizona, Global Campus

2013 — 2015

BBA Marketing

University of Minnesota, Duluth

2005 - 2010

Proof of work

Workflow portfolio

Short Looms are being added here to show how the systems are scoped, wired, and evaluated. The goal is to make the work easier to inspect without exposing internal customer data.

AE Sales Toolkit

A sales workflow system that turns call transcripts, calendar context, pipeline state, and coaching history into deal briefs, prep, follow-up, and handoff artifacts.

Loom soon

Loom will show

  • How transcript intake becomes a structured opportunity brief
  • Where human review stays in the loop before CRM or handoff updates
  • How the same context supports prep, coaching, follow-up, and CS handoff
ClaudeMCPAPIsn8nPythonSQL

GTM Research + Enrichment Pipeline

A Clay and n8n workflow that enriches inbound leads and target accounts, scores fit, and prepares records for sales routing and rep research.

Loom soon

Loom will show

  • How raw company or contact inputs become enriched account context
  • How scoring and routing fields are structured before CRM handoff
  • Where AI helps draft the account angle without replacing review
Clayn8nSFDCAPIsClaude

Voice of Customer Signal Aggregator

A signal-processing workflow that pulls from calls and internal conversations, classifies recurring themes, and turns customer feedback into useful GTM and product context.

Loom soon

Loom will show

  • How Zoom and Slack inputs are normalized before analysis
  • How themes, competitors, objections, and product gaps are tagged
  • How outputs can support sales follow-up and product feedback loops
n8nZoom APISlack APIIntercom APIClaudePython

RFP Knowledge Assistant

A RAG-backed workflow for finding trusted answers, drafting responses, and keeping reusable RFP knowledge current as product and security details change.

Loom soon

Loom will show

  • How uploaded questions map to source-backed answer candidates
  • How semantic search and review prevent unsupported claims
  • How the knowledge base can improve after each completed RFP
PostgreSQLpgvectorPythonEmbeddingsRAG

Projects

PipelineOS

Full SE lifecycle platform covering research, demo prep, coaching, and automated follow-ups. Built on n8n with CRM and communication platform integrations.

n8nPythonSFDCSlack APIClaude

Pipestash - GTM AI Automation Agency

Service-led agency focused on GTM AI systems and automation for revenue teams. Work centers on account research, call and customer-signal processing, CRM-connected context, and AI-assisted sales operations.

Clauden8nPostgres + pgvectorPython + FastAPIMCP

Voice of Customer Aggregator

Autonomous pipeline that aggregates signals from Zoom transcripts and Slack conversations into structured customer intelligence for product and sales teams.

n8nZoom APISlack APIIntercom APIMCPClaudePython

Integration Design Builder

Internal Chrome extension that enables users to build comprehensive integration design documents based on EDI trading partner scope and perform gap analyses across versions. Leverages APIs to extract and compile data into static design docs for external teams building System of Record integrations.

Chrome Extensions APIJavaScriptREST APIsEDI

RFP Knowledge Assistant

Full-stack RFP workflow app backed by PostgreSQL with pgvector for embedding-based semantic search over an RFP knowledgebase. Supports uploading RFPs to automate response drafting, continuously learning and self-healing as product, security, and capability data evolves.

PostgreSQLpgvectorPythonEmbeddingsRAG

Clay Enrichment Pipeline

Waterfall enrichment workflow in Clay that hydrates raw inbound leads and target accounts with firmographics, technographics, intent signals, and contact data across multiple providers. Outputs ICP-scored, routing-ready records into the CRM so AEs get enriched context before the first touch.

Clayn8nSFDCAPIsClaude

GTME Field Guide

A weekly publication for GTM engineers, produced end-to-end by a multi-agent pipeline I built and run. Specialized agents handle discovery, source ranking, editorial synthesis, and publishing that turns raw industry chatter into a curated issue that ships automatically to a web app every week. Half portfolio piece, half dogfood: a GTM engineer using agents to serve other GTM engineers.

trigger.devClaudeNext.jsVercelPython

AE Sales Toolkit

Open-source, agentic operating system for account executives. Pull a Granola/Zoom/Teams/Gong transcript and it creates or updates a deal brief; ask for a briefing and it pulls calendar, pipeline, and coaching history into a morning digest; close a deal and it generates a structured CS handover. Includes a post-demo leave-behind generator and a multi-phase AI coaching layer — metrics extraction from call transcripts, LLM-generated insights, and role-based views (AE, Channel, SDR) for data-driven sales coaching. Provider-agnostic (Confluence/Notion, Slack/Teams) with markdown-first storage so data stays portable. Skills share context, chain together, and learn from feedback.

ClaudeMCPAPIsn8nPythonSQL